Some companies aren't really advertising online to gain new customers or to even promote their brand. Take BankMuscat for example, they have recently sponsored Sablat Oman (omania.net). It is no different than sponsoring an event. It is a misguided attempt to show that they are "with it", I guess. The bank's new head of corporate communications used to head the same function at Nawras. Maybe that's why there will be more of an emphasis on online advertising in the future.
suehutton
· 12 months ago
You don't even need to advertise with Google to track website visitors. Just install Google Analytics. But it's true that you don't see Omani companies advertising online. For example, I can be served any number of adverts by foreign travel companies selling holidays in Oman online, but never an Omani company. PS I tried registering this comment via Facebook Connectt but got an alert about Invalid Argument with the way the service was set up.
Blue_Chi
· 12 months ago
Sorry about the Facebook Connect feature, it got introduced last week and I haven't gotten it to work properly yet.
suehutton
· 12 months ago
I think you're brave trying to introduce it. I'd like to introduce it myself, but so far, can't find easily understandable information. Season's Greetings! Sue
Blue_Chi
· 12 months ago
Guess what Sue, I got it to work!
If you are using WordPress I suggest that you take a look at Disqus, I got this feature running through it!
Kishor
· 12 months ago
Two cents on online advertising:
1. We have dud PR/advertising companies in Oman who advice their clients only to go for print advertising, and in the rarest of rare cases TV channels. Online is never in their scheme of things. I have interacted with Dubai agencies who understand the power of internet very well. Our (Oman) psyche is tuned to see ads only in the print only.
2. Lack of internet penetration makes the situation even more horrible. Imagine just two percent of the population having access to broadband internet. The clients expect a decent ROI, which doesn’t happen most of the time. These days, ads are tracked by way of JavaScripts and always we get to hear that Oman market provides poor response to ad campaigns in the whole of GCC.
suehutton
· 12 months ago
Hi. Yes, I got a Disqus account and it looks as if it could be very useful. Well done you! Thanks for the headsup.
sangeetha
· 11 months ago
Why would the author ask for a quote over phone and mention "....official" dicretely in the end of this article???
I only wonder if I should respond next time.
Blue_Chi
· 11 months ago
Oops, looks like you also had a problem with this Sangeetha, maybe they didn't get your name properly over the phone and then just said "what they hell, let's just put the ITA"! :P
All Comments
PS I tried registering this comment via Facebook Connectt but got an alert about Invalid Argument with the way the service was set up.
If you are using WordPress I suggest that you take a look at Disqus, I got this feature running through it!
1. We have dud PR/advertising companies in Oman who advice their clients only to go for print advertising, and in the rarest of rare cases TV channels. Online is never in their scheme of things. I have interacted with Dubai agencies who understand the power of internet very well. Our (Oman) psyche is tuned to see ads only in the print only.
2. Lack of internet penetration makes the situation even more horrible. Imagine just two percent of the population having access to broadband internet. The clients expect a decent ROI, which doesn’t happen most of the time. These days, ads are tracked by way of JavaScripts and always we get to hear that Oman market provides poor response to ad campaigns in the whole of GCC.
I only wonder if I should respond next time.